Not giving your business enough time to kick off

kick off

by Wasim Ismail on May 24, 2012

When I first started taking business seriously, it wasn’t long before I released that it’s not a stroll in the park. It actually is hard work, and just like everything else in life, you have to work for it. One thing I have learnt over the years is to, find a passion, and stick to it, and make it work.

Many of the times business owners, both online and offline, do not give enough time to their businesses to actually get things moving, and to truly establish the business. Yes the early days are the hardest, but its these days that would make or break the business. If we all gave up in the early years, and did not give our business the attention it needed to grow, and nurtured it, than we probably wouldn’t see many of the major brands, such as KFC, IKEA, FORD, and many others. All these business had humble beginnings, but one thing was common in all of their founders, was the passion and eager to grow the business. They knew that they would make it one day, and it was this self belief that showed in their work, and made such business house hold names worldwide.

So how much time should you give to your business to grow.

This depends from business to business, as in some business it may take couple of months to convert a prospect into a customer, where elese in retail it can happen within minutes. The main key is to set your expectations and margins correctly, and also to manage your cash flow.

Now the first thing to establish is your business goals, what are you looking to achieve out of your business, are you looking for a part time business, or are you looking to build and grow your business to a level where you can retire. Once you have that set, you can than put a plan of action together and start to work towards that.

kick offWhen I first started my Web Development company, I thought I would get couple of big clients and then put my feet up… boy I was wrong, I’ve got a long way left before I put my feet up. Couple of years down the line, and I would say I am still growing my business. But the thinking and the approach has changed dramatically. The past couple of years, has been a HUGE learning curve, the decisions made, the approaches taken, and in whole as person interacting with other business has given the experience and knowledge that was not achievable before.

So would I say my business is fully grown? No, I would say it’s still the beginning and if not its now that the real business is actually starting. Now that I have know the industry, have got good couple of years experience under my belt, it’s now that the fields are actually fully opened, with new products in our range, and vast knowledge base on various aspects of the industry. It’s just the beginning.

So what’s my point?

The key here is to stick to it, and give it time. I see many around me that start up business, and couple of months or a year down the line, pack up. What was the point?? Why go through all the efforts of setting everything up, getting a store or an office unit, investing in a website, when you’re not going to give it time to grow. We all know in life things do not happen straight away, and at times, things do not even go according to plan, but that does not mean we should give up. NO…instead look at how you could tackled these obstacles and object.

Yes running a business is not easy, nor is anything else in life, if you really want to achieve something, you have to graft and graft and you will develop the skills that you require to take your business forward. It doesn’t matter while others are sleeping, that you are working, it doesn’t matter while others are eating, and you are working.  You have a passion and a goal to achieve something. Do not let anyone take that away from you, if you have a dream, protect it.

Take couple of minutes to watch this short video on quotes from Will Smith:

http://www.youtube.com/watch?v=ikHyDwyqdRM&feature=player_embedded#!

All the best with your business goals.

Image by Flickr

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