“A wise man will make more opportunities than he finds.”
– Francis Bacon
As its the beginning of the year, many are setting themselves resolutions for the year, and how they want the year to shape out.
Last week, I also set some goals for this year, some were personal goals and some business, goals, along with also goals for my projects. I’m sure you did too. – Ah that reminds me I will be sharing my thoughts on Goal Mapping in another post.
Now in business we all have plans of where would like our business to go, and what results to expect from our business, we do daily, weekly, monthly, and quarterly reviews to ensure that we’re on track for the year targets. Now things don’t just happen at the click of the figures or by just setting goals, unless you’re one of those fortunate ones that opportunities just land on your door step (if you are, I would love to meet you), but realistically, to get things done, we have to do certain tasks, and 9 out of 10 times its getting off our backs and making things happen.
In business we need to make opportunities for our selves, whether you’re in sales or in marketing, or in management or any other part of a business, creating new opportunities for your self will allow you to grow your business into new territories, also it would mean, coming out of your comfort zone and doing something differently.
So how will you create opportunities for your business.
First of all doing a business review of your past year, and landscaping what’s working and what hasn’t worked. If you attempted to do certain things in the previous years, which haven’t worked out for your business, such as: Advertising in a certain area or any other activates. Question yourself why it hasn’t worked out, and look into what you could have done differently.
5 Quick ways you can create opportunities for your business
- New products / Services: Taking out completely new products or adding to an existing range, if your offering a service, this could mean improving certain elements in the service you offer, or providing a new solution for your audience.
- Sales Channel: Looking into new sales avenues for your business, such as if you haven’t got a website, maybe it’s you did something about having a presence online, on the other hand, if your just an online business, maybe it’s time to have a high street office or a store. Creating new avenues of where your business can generate sales, will improve your brand exposure and of course contribute towards your bottom line.
- Human Resources: More man power is always better, if you feel that over the past year you have been stretched for time, and always rushed of your feet or if your staff feel that way, than consider increasing your man power. Overall your productivity will improve.
- Technology: Looking into improving the technology you use to run your day to day business, this could mean your in house CRM’s , new equipments, or new programs to make your business more efficient. By taking care of your technology you will be able to give more attention in creating and spotting opportunities for your business.
- Competitors: Taking time out to monitor your competitors, also the area that they operate in, looking out if you can do anything better, or offer your services in an area where there is less competition. Reviewing your competition will allow you to position yourself better.
By doing any of the above, doesn’t mean that you will start to spot opportunities straight away, it will require planning and taking calculated risks for your business.
Overall you can’t afford to wait for opportunities to come to you, go out there, think outside the box, and create your own opportunities.