SEO tips on Google Knowledge Graph

Knowledge Graph

by Wasim Ismail on June 21, 2012

Google has just released another algorithm related to search engine result pages – and this is the Google Knowledge Graph, which is aimed at eliminating users’ frustrations and abandonment of search pages because of the sole reason that they did not find any relevant answers to their knowledge graph

This is the latest among Google advancements designed to categorize keyword phrases and information – to provide more relevant information to web browsers. And though these changes may pose as big challenges to webmasters and SEO’s (because low quality content is penalized), it produces a much more convenient searching experience for web users.

Knowledge Graph is actually Google’s attempt to provide direct information to users, which means having content made to provide answers to for humans and not merely just to achieve higher page ranks.

It must be noted, however, that it doesn’t really present a different format for users because they will still be getting the familiar blue links during searches or a queries on the search engine box., However, unlike the old Google format, knowledge graph adds boxes with specific information pertaining to the searches and the query in the right panel – thereby making it easier for users to check out the summary or part of the content.

But I guess another important question is: how will it affect the current SEO market?  Right now, the consequences have not yet become fully realized because the new Google algorithms (Penguin, Knowledge Graph) have not yet produced a significant impact among online marketers when it comes to traffic and page ranking.  However, many experts are saying that its effects will be known in a month or two.  Hence, it would be best if you try to fully understand the Knowledge Graph, in order to adjust your SEO strategies accordingly.

Here are some simple SEO tips that you may find useful:

Find out how knowledge graph categorizes your keywords.

Google knowledge Graph categorizes content, keywords, and their inter relationships – which is why it would be useful for you to know how your keywords are categorized. Take note that although the classification of these contents and keywords may be different with how you actually used them in your site, the Knowledge Graph may not treat it the same way.  For example, one local dentist describes himself as an expert in handling children’s dental problems – but he later discovered that he was categorized by the graph as an “Expert Pediatric Dentist” though he did not include the words expert and pediatric in his site.

Just remember that this new algorithm categorizes contents and keywords based on the contents of a site, and will try to incorporate it with terms users might use when looking for services and other information.

Hence, in order for you to completely retain the no. of hits on your SERP’s – you will need to do a bit of reverse engineering on the Knowledge Graph, and start doing some additional research on keywords, phrases and contents that you believe will create the most impact with your topics and those that are related to it.

Create relevant and quality content on your site, to get the right categorization

When you acquire a list of knowledge graph categories, your next task is to classify these contents and find out how you can update or revise these contents to get into the right category in the Knowledge Graph. Part of this task is to research the set of keywords that are already part of a certain category, and then add your keywords to that category (if related) as well.

In addition, you can also create keywords that you believe Google will perceive as content belonging to categories that users will be looking up for when searching for related topics and products.

Format your content to make it more appealing

If you think that the Knowledge Graph has already categorized your content and keywords properly, the next thing to do is to make your content appealing in order to get a significant advantage against competing websites. You will also have to make sure that browsers will find your content honest and relevant.  You can do this by creating compelling meta description tags to encourage more clicks, or you can structure your content for optimized SERP display in order to achieve maximum display of your content.  What is important is that more visitors will find what you have to say more appealing.

These are just some of the information that you might need to know about Google’s Knowledge Graph.  Just do not be intimidated with these new changes – for if you follow the proper procedures, this new updates will make your campaigns even more successful.

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