Social Media Marketing, also known as Social Network Marketing or Social Media Optimization, is an online marketing strategy that makes use of social networks or other applications in the Internet to channel information between individuals and businesses.
With the use of these Internet tools, people are provided with a means to connect and share information more easily with other people – creating a wider market and more consumer options.
Social media, with the use of proper advertising – can easily attract attention and it can easily make your business known, thereby increasing awareness with regards your business and your services.
Social Media marketing also connects individuals or businesses with common interests under one network. With an attractive advertising, a business is able to encourage people to look into additional information such as business details, company profile, company history and additional services that the company or industry provides.
In effect, interaction between the businessman and the consumer is much more comfortable and convenient with social media marketing – primarily because most of the time, interactions are limited to chatting and sending emails alone.
Another advantage of Social Media marketing is that the information that was seen and read by the member of a social site can be easily spread to other individuals or business or “friends”. These individuals would then share the information to another set of individuals using the same or even different social network – creating a faster spreading of information and advertising. And you know what the best part is? These advertisements to the whole world can be done for free!
What do you need to do to have a successful Social Media marketing?
Advertising is one of the most effective tools of social media marketing, It allows people to know the “what’s”, the “who’s” and the “how’s” of your business. However, you will need to have an attractive advertising campaign – in order to attract people and in order to compel them to check out more information about your company.
It is also imperative that you provide honest and complete information to gain customer trust. New updates and developments information must be also available to retain existing customers, and in order to keep them abreast of the additional services that they can enjoy.
Making blog sites is another way to increase profits. It is thru this social media that potential customers can access your products and services, as well as to provide feedback, comments and stories of existing customers.
To attract potential customers, you need to have very engaging content in your blog site. Making the content relevant to the customer and comparing it to other products will influence the customer to make the purchase.
The individual engaged in the business must also have very good social skills. You need to be persistent and knowledgeable of your product, and you must be able to answer the queries of the customer. You also need to posses a very good customer service attitude – and all of these must be conveyed to the customer.
Tips on how to use Social media marketing in your business
The first thing you need to do is understand the full concept of social media marketing. You also have to check for options on how social media applies to your business. If you have enough resources and you feel you don’t have the time and the comfort to do it on your own – you can always opt to hire your very own social media expert.
However, one of the potential risks in this process is that the person your hired is a scammer who is claiming to be a social media expert when in fact, he/she has no idea or intention of helping your business. In other words, his only motive is ripping you off.
Another advantage of doing it yourself is that it will give you a wider option on the strategies that you feel is best for your business – giving you complete control on the decision making.
If you want, you can always read articles and look for expert comments online to give you useful hints. You don’t have to rush on things. Just take your time and gather as much information as you can. You need to create an objective before you move on.
The next part is to publish the content of your business. This can be in a form of an article or it can be through a video presentation. Either way, it needs to be entertaining and informative at the same time. You will also need to create accounts so you can publish your content on famous social networks such as Facebook or MySpace. If you want, you can also publish it on Twitter or you can make your own blog site. Remember that the more the users a networking site has – the wider is the market and the more chances that you can get more clients.
Social media nowadays has become the platform of business, due to its accessibility and its ability to connect to people all over the world. The increase of social network users likewise means the increase of the number of potential clients and building your network.
Image By liako