WordPress SEO and Marketing Tips for Bloggers

by Wasim Ismail on May 23, 2011

Blogging is among those famous ways in making money online. Many bloggers are now writing full time online. Hence, to gain profit, being a good writer is not enough. You have to choose the right platform and tools. It is also essential to know how to market your blog well.

WordPress  is originally developed for blogging and nowadays the mostly used blogging platform. And since it already rooted for blogging, doing SEO (Search Engine Optimization) or SERP (Search Engine Result Pages) and marketing are now easier via vast available plugins and APIs developed for WordPress .

  1. Social Media Plugins

Online communities such as Facebook and Twitter can help you promote your site. “Tweet Old Post” is a WordPress  plugin for Twitter. The plugin can randomly choose blogs from your posts and tweets in an interval of time set by yourself. In this way, you not only save time to manually login to your twitter account and promote your blogs. Installing “Twitter Button” and “Facebook Button” plugins will also allow your readers to share your blogs and increase your site exposure.

  1. SEO Pack

SEO these days are part of being online and promoting your business. With this, most of the web developers, webmasters and even business owners are at present learning and seeking knowledge about SEO. Hence, using open source blogging platforms such as WordPress  can ease and help you in implementing SEO activities for your site.

Some SEO specialists do it manually. With WordPress , you can install “All in One SEO” or "WordPress SEO by Yoast" (used by WasimIsmail.com and my other blogs). With these plugin, you can define Meta Tags such as title, description, contents and more, for each of your posts and pages that you publish.

  1. Related Posts

Posting links or snippets of related posts per blog page can entice your readers to view more articles from your site. You can install “Related Post” plugin and set related posts via blog categories or tags. I have used something similar at the bottom of this article, by entering adding the below code at the bottom of my article pages (single.php), to fetch related articles based on the tag I give:

//for use in the loop, list 5 post titles related to first tag on current post
$tags = wp_get_post_tags($post->ID);
if ($tags) {
echo '<h4>Check Out My Related Articles:</h4>';
$first_tag = $tags[0]->term_id;
'tag__in' => array($first_tag),
'post__not_in' => array($post->ID),
$my_query = new WP_Query($args);
if( $my_query->have_posts() ) {
while ($my_query->have_posts()) : $my_query->the_post(); ?>

By doing so you are increasing your page views, as your visitors will click on other articles of your site, now of course you have to make sure your articles and content are good and attractive so that visitors do read on.

  1. Footer Links

Footers are good places to put relevant links to various sections of your website such as your product and services, or other landing pages. You can also post links to other external relevant pages, again you can see this here on WasimIsmail.com where I have links to other websites where I generally blog.


Enabling comments can encourage your visitors to interact with your blog and help your site to gain more content. There are WordPress plugins like Disquss for you to monitor your blog comments. With such plugins, you can send follow up, e-letter or thank you notice to readers who have left comments on your blogs.

Encouraging comments on your blog is a win win situation, as you as the admin of the site will get some feedback for your articles, and also the commenter will gain presence on your blog if they constantly comment on your articles.

You can also enable pulgins like "CommentLuv" which will leave a link to your comments last blog article and even their Twitter page. Which will encourage them also to leave a comment, as they would be gaining a link back.

  1. RSS Feeds or Subscribe Box

RSS feeds or subscribe box is like your pitch place to capture email address of readers who give you consent to send them e-newsletters or regular emails. By having a mailing list you are building up a good resource, which you can use to market your products, send out information, or even keep them updated on articles you post on your website.

  1. Sitemap

Having a site map will gain you some brownie points in the eyes of search engine crawlers and is already a default feature in WordPress . The sitemap can also automatically be updated for every new post, which is recommended, so that every time you post an article, your XML sitemap is updated.

WordPress  is a great aid to many Bloggers, easy to manipulate and with so many tools and plugins available to enhance your online experience and presence.

What are your thoughts on WordPress.
Not Tried it?
Share it with me below.

Thank You For Reading

Did enjoy the article, subscribe to my blog. Stay in touch with me at Twitter @wasimalrayes or my other networking profiles mentioned at the top of this page.

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