Online Marketing

Building Trust for your business & retaining trust.

hand shake October 9, 2012

People do business with people they like? But why? – They trust them – Feel comfortable – Feel Assured – Have past experience – Have built up a good report In the early days of establishing your business, you would do anything to get a client just for a couple of extra dollar, and even […]

Read the full article →

Strategies for Social Media Optimization

business strategy September 4, 2012

Social Media Optimization (SMO) refers to the process of sharing content over the Internet and hoping to gain followers and other positive feedbacks. There are a lot of social networks available for you to share your content to and which followers can use for viewing them. The ultimate goal of SMO is to increase traffic […]

Read the full article →

Psychological Tricks to Create Conversion

hand shake July 31, 2012

Business has been successfully using psychology to create effective marketing strategy over the years. And this is because by simply studying consumer behavior and how they react to a certain marketing promotion, one is able to make the necessary adjustments accordingly. In other words, with the help of psychology, business owners can better understand the […]

Read the full article →

SEO tips on Google Knowledge Graph

Knowledge Graph June 21, 2012

Google has just released another algorithm related to search engine result pages – and this is the Google Knowledge Graph, which is aimed at eliminating users’ frustrations and abandonment of search pages because of the sole reason that they did not find any relevant answers to their questions. This is the latest among Google advancements […]

Read the full article →

How to build quality links with Google penguin

magnifying glass June 19, 2012

Another blow came to SEO experts and online marketers in the form of Google’s latest Algorithm, the Google Penguin. This is in line with the fact that with Google’s new algorithm, the old ways of creating links to build traffic won’t automatically put your website on the top of the page rank anymore.  Why? This […]

Read the full article →

Easy ways to increase Facebook ad efficiency

cash register June 14, 2012

One of the most common issues among online marketers in Facebook is that although they have a decent number of CTRs, they tend to get very low conversion rates.  And this is why they ask: How to create an efficient ad campaign in Facebook? Here are some useful tips to do it: Create a clear […]

Read the full article →

Review of The New Relationship Marketing by Mari Smith

The New Relationship Marketing April 25, 2012

Just finished reading Mari Smith’s book The New Relationship Marketing, in which she highlights how we can nurture of business by building strong relationships with the right people and with the correct means though social networking. Socail media is massive, with Facebook coming to hit 1 billion users, Twitter over 500 million users, and also […]

Read the full article →

How To Create Successful Mobile Content

mobile content April 24, 2012

Just like the regular optimization of website content – mobile content must also be necessarily optimized to gain popularity, as well sales and profits. It must be noted though, that if there is one thing that is quite common among web visitors and mobile surfers – then this is the fact both can be very […]

Read the full article →

Customer Profiling – Understanding Your Online Clients

Online Clients April 3, 2012

Sometimes we ask ourselves, what is the importance of customer profiling? Is it really necessary? The answer is – if you don’t want to spend time, money and marketing strategies on useless individuals – then YES! As online marketers, it is essential that we know how customers think, feel, and react towards our online business, […]

Read the full article →

3 Types of visitors – Whom do you cater for?

3 Types of visitors - Whom do you cater for? February 9, 2012

For our presence online we need to produce content, content which is unique and beneficial for our visitors. You may have a blog on your business website which you post on frequently, or you are currently looking to improve the content of your web pages on your business website. One thing to keep in mind, […]

Read the full article →
3 pages