How to Create a Sales Page that Converts

by Wasim Ismail on April 19, 2011

A website is the online presentation of a certain entity, either for business or personal purposes. And the most important part of it especially for those businesses is the landing page.

If you are offering a certain service or product, your landing page might as well be a Sales Page. Any web page can be a Sales Page but this term in World Wide Web perspective is a landing page that promotes a certain product and written to generate sales.

Sale Page Format

  1. Headlines. It has 3 parts, the pre-headline, main headline and post-headline. The pre-headline must attract or capture the attentions of your prospect customers. The main headline must describe the main or largest advantage of your product. It is normally written in big fonts. And lastly, the post-headline adds further details for your main headline.
     
  2. Introduction. This is your first few sentences that must catch your readers’ attentions.
     
  3. Credibility. This can be your previous clients’ testimonials and successful results of your product testing. Be realistic also is displaying your credibility.
     
  4. Benefits. Specify the products benefits well. Using bullets or numbering can help to organize your points. Make it also visible or something that will standout like your headline.
     
  5. Features/Specifications of the Product. Like Benefits, enumerate your products features or specifications well. It does not need to be bold or large fonts, just organize the display.
     
  6. Bonus. This can be some additional rewards if your customer will purchase your main product.
     
  7. Build Up of Value. This contains reasons of why your product is worth the price value. You can compare other products’ prices with yours and specify advantages to prove your price.
     
  8. Ordering. This includes your method of payment; you can use mediums like Paypal or other trusted third party payment gateways.
     
  9. Conclusion. This is the summary of your promotions. You can also mention again the benefits and reasons for your prize value.

Effective Tips in Creating Sales Page  Sale Page Format

  1. Design. The layout of your sales page is vital. This is what will first attract your prospect customer. Choose colors that may enhance the readability of your sales page. Also, use graphics or videos that are essential for your presentation. Hence, if you do not have any related graphics to use, do not display any just to consume space.
     
  2. Be Creative with Headlines and Introduction. Spend time making your headline and introduction attractive. If you were able to catch your clients’ attention with your headlines and first few sentences, most likely, they will read further until the end of your article.
     
  3. Be Realistic with Products. Never put contents that are not true like testimonials from non-existing person, evidences or results that were not proven and even features that are not part of the product’s functionalities.
     
  4. Fast Loading of Page. As possible as you can, prevent entities that may lower your page speed. A few minutes or even a minute of waiting can keep a customer away.
     
  5. Focus More on the Customers’ Benefits. No matter how powerful the product is, if the client feels that it is not beneficial for his needs, he will still ignore it. Focus on the advantages of your product and explain reasons of why they need to buy it. 

Your Sales Page will be your product’s online representation; it can be in a long text format or a short one. But as you create it, always think in a customers’ perspective. Read your finished Sales Page and hear yourself, ask if you are convinced enough to buy the product. Remember, the purpose of your Sales Page is to generate income.

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Image: nuttakit / FreeDigitalPhotos.net

Thank You For Reading

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Internet Marketing

{ 4 comments… read them below or add one }

Nick Stamoulis April 27, 2011 at 2:33 pm

It’s extremely important that a landing page, or a sales page, be clean and provide all of the necessary information. Call to actions should be easy to find. You don’t want to make someone take any more time than what is necessary trying to find what it is that they are looking for.

Reply

Wasim April 27, 2011 at 7:14 pm

Thats Right Nick, if you can master what your visitors are looking for, you can relay take put together a killer landing page that will convert all the time :)

Reply

Kevin August 27, 2011 at 1:03 pm

Hey Wasim, Kevin Stacey here..

Just stopping by to add some value to what is already an excellent post. I find that many people are confused by the differences between the website homepage, sales pages and landing pages.

Your post is broken down well and written so clear and concise that I think it will really get website owners motivated to create quality sales pages.

I wrote a blog post myself that simplifies what the concept of sales page is and their options for mass producing effective sales pages here:
http://www.bestseopluginforwordpress.com/what-is-a-sales-page/

Hopefully you will enjoy the post as well and keep up the spectacular writing!

Reply

Hip Hop and Rap Beats December 7, 2011 at 6:53 pm

THank you for posting such quality information. I plan on turning my beat selling site’s static front page into a great converting sales page. I believe it will bring in more money which is always great!

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