Points to Consider when Developing a Mobile App

mobile app

by Wasim Ismail on May 10, 2012

The mobile commerce market is beginning to get very popular nowadays, with more mobile apps being released every month.  So, if you’re into mobile app development, you might think of ways to can compete with other developers.  Fortunately, there are some techniques to get your apps noticed and to make profits out of them.

Here are some of the useful tips to take into consideration when developing a mobile app:

Create unique, innovative and engaging apps – uniqueness creates interest among buyers, innovation creates the need, while engaging creates an obsession.  Combine them together and you will be able to entice your audience to buy your products.

As online marketers, one must always look for apps that are unique and innovative, giving prospective clients with a reason to buy additional apps and to replace the old ones. After all, if there are no changes in the features of your old apps and the new apps being sold in the market – then there will be no point in spending money to buy additional apps.

However, you must make sure that your app is working – so don’t forget to test it first.  Secondly, make sure that your app is approved by the app store that you will be promoting your product in.  Afterwards, make sure to categorize them correctly in the app store’s catalogue, so your target audience can properly view it.

Create light and user-friendly apps – most web developers think that the more complex and huge their apps – the more interested their customers will become. On the contrary, though, not all mobile users are programmers.  In fact, most of them are businessmen, students and regular individuals, which means that you will need to create apps that can be easily understood by them.

mobile appYou also have to take note that the bigger the size and more complex the app is – the more time it will take to load and function with mobile phones.  Therefore, you will have to make sure that your app is user friendly, while at the same time, it must not compromise graphics and functionality.

Promote your app extensively – app promotion is not that difficult but it does take time and patience. You need to exhaust all options to get the word out that your app exists and to encourage customers to download your apps.

You can make use of social networks to help you in your app promotion. Multiple promotions can be availed by posting your app in your Twitter, Tumbler, Facebook and other social networks.

Advertising can also be a very good promotion method.  With this, you can attach links to your ads that will direct visitors to your company’s website or you can attach videos, which actually shows your apps’ features.

Connect your app with your business – if you already have an existing business, you can build an app around it, or connect your app for the world to see.

Now, there are multiple ways to make your mobile app an extension of your business.  For example, if you are in the car dealership business – you can create an app that gives out prices and what are available promos for cars on certain locations. Through this, you basically make money out of your mobile app – with the help of mobile advertising.

Join online mobile app forums – forums do not only contain experts on most fields of mobile applications, but it is also a good place for customers to look for new mobile apps and to check out comments made about them. And if your app is good enough – then being part of a forum can certainly help your business campaign.

Create a website about your mobile apps – creating a website increases the promotion and credibility of your product to your customers.  You can optimize your website by building links to other websites – which can help in gaining traffic and sales for your mobile app.

Join a mobile app contest – not only will it give your apps that much-needed promotion, but also it will likewise give you additional profit in case you win.  This also allows you an opportunity to answer questions and do some additional persuasions to entice your audience – thereby increasing the chance of them purchasing your mobile app.

These are just some of the things to consider if you are looking to develop mobile apps.

Image by Flickr

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