What I learnt from #BrightonSEO

Brighton SEO panel 2012

by Wasim Ismail on April 17, 2012

Reconsideration request to Google

When sending a reconsideration request to Google, what Google wants to see, is that you have made a genuine attempt to solve the problem, which may have caused your site to be de ranked. If you can explain what you did.

Scenario: If your website has been De Ranked due to bad links.

First place to check would be Google Webmaster tools, and then you could, put the links onto a spreadsheet, and aim to contact each one to either update or remove the links, noting down, the date and time, and also the details of the response received. Even if no response was received mention this on the excel document. Once you have made an attempt to solve the issue, send the details to Google, you could even go a step further and take screen shots, as for some websites this has worked, and solved the problem.

We had faced this issue on our site and you can read about our experience in detail on:

Solution to link spam injection hacking attack and reconsideration requests to Google

SEO is not a checklist

What is considered as content:

  • Text
  • Images
  • Video
  • Testimonials
  • Social
  • Apps

Search engines are giving more and more importance to social signals, Google with Google Plus, and Bing taking signals from twitter and Facebook, such as number of shares, and likes, also the speed that it is being shared online.

Brands

Brands are related to feelings, it’s not what you say, but instead what they (your customers) say, when we buy a particular product of a brand, it’s based on stored memories (recommendations, past experience, how we feel about the company), when building a brand, we want to build a wow factor, and make others want to do business with us. A logo of a company is the first image that gets stored in customers minds, hence the importance of building a good, strong logo, also keeping in mind that the logo will work for all the products that the company offers, a perfect example is Virgin Group.

If you are looking to hire a branding agency the top points to keep in mind:

  • Credibility: Check reviews and feedback from others.
  • Location : where they are based.
  • Price: Ensure they can work within your budget.
  • Time: Will they be able to work within the project allocated time.
  • Wow Factor – The company should have a wow factor about it

Once you have done your branding, the first thing to ensure is that you Trademark your brand, as the last thing you want is someone cropping up and branding themselves exactly how you have, and you cannot do anything about it because you are not trademarked.

More at:  (Re-) Launching a Brand Online Effectively by Samantha Noble

Once you have your brand ready, look into page 1 domination for your brand name on search results. Last thing you want is someone entering your name in search results and still can’t find you.

Microformats & SEO

Search engines are starting to extract more and more information using Microformat and schema codes, and displaying them in search results. When developing websites, ensure that your developer uses Microformats or schema in the HTML coding.

Some of the places Microformat can be used:

  • Reviews
  • Videos
  • Contact information
  • Recipes
  • Products
  • Events

Slides used at the event Glenn Jones

Microformats and SEO

View more PowerPoint from Glenn Jones

Searchbots

The pages on your website that Google indexes or spends time to crawl, can be quite a task to find out, one of the ways you can check what pages are being crawled, is by accessing the server logs on your server, and extracting information from there.

If found Google in not spending time efficiently on your site, than you can make changes accordingly such as:

  • Changing internal linking structure
  • Look into your Robot.txt file
  • Alter the URL structure

Slides from the event

Content Strategy

A lot of things relate to content, in short the Assets with which we communicate with our users such as:Brighton SEO panel 2012

  • words
  • pictures
  • videos
  • audio
  • tools
  • data
  • …etc

In short when building content for your business, if you speak the same language as your audience, your content will be understood and also have more impact.

Slides from the event by Charlie Peverett

PR & SEO

Lexi Millls (@leximills), in her presentation mentioned, it’s about getting the right story to the right person at the tight time. One of the best way to find the right person is to do your research on social networking sites, and from the beginning to always ask for a followed link when you ask to link back to your site.

When asking for a link back you can phrase the email or communication in this way, which may seem more appealing: ” Could you accredit us with a link…?”

One of the best ways of communicating and re-requesting a link is by getting onto the phone, and speaking directly to the other party, and any form of response, is a good response, as you can build from it and follow it up, even though the initial response was negative.

Useful twitter feeds #prwin, #prfail, #journalistrequest

You can read all the posts on Twitter for the event on https://twitter.com/#!/search/realtime/%23brightonseo

Thank You For Reading

Did enjoy the article, subscribe to my blog. Stay in touch with me at Twitter @wasimalrayes or my other networking profiles mentioned at the top of this page.

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