Sir Winston Churchill (1874–1965)
Churchill's saying is quite self-explanatory, stating whatever you are doing in life, whatever you want to achieve, never never give up, unless you really have too. Especially in business you are not going to get an easy ride, it's going to have lots of ups and downs, more like a roller coaster or a game that is extremely hard to complete, BUT possible.
Many of the times you might think setting up a shop or a business, whether it be online or offline, it will be an easy as walk in the park and you will end up with lots of customers from the point you open your doors for business. That's what we all wish, and I really do hope it was like this. But the reality is, it's not as simple as it seems, just like everything else many of the times things do not go as planned, and obstacles come your way, but the key is sticking to it, not giving up on your first storm. In business you have handle the storms that come your way, and at the same time yes you will have pleasant and sunny moments, which is also important that you enjoy them too.
Obstacles will come your way, but when you overcome these obstacles, it will make you better, you will learn how to handle different situations, and learn how to take criticism and turn them into a constructive feedback.
Whatever you might be doing, whatever your goal may be, if you really love it, and want to accomplish something never give up.