Over the past couple of months I have been looking at various blogging platforms to setup various blogs in for my business and also for my customers. Blogging is becoming a great way to setup a news section on a website, or general way of keeping your readers and audience updated with changes and information happening in your business, along with your industry.
The Two blogging platforms that are being used by many on the web are WordPress and Google’s Blogger. Both are fantastic platforms in their own rights, but I wanted to get under the skin, and see which one of these will really benefit a business, from all aspects. Below you can see various pros and cons of each platform in detail.
An open source CMS platform, which allows you to create articles and content with ease.
Benefits of WordPress
Hosting: The beauty about WordPress blogging platform is that it allows you to host the files directly on your domain and server. This offers users extreme flexibility and control over the coding and customisation. You can change basically every element of the coding to suite your requirements.
This setup of a blog can be done within minutes, most hosting providers offer one click installation which installs all the files needed to run a WordPress blog, after this stage you just need a design and to work on the look of your site. When running a blog this is secondary as the content is the main thing on the blog, as long as you can write content the design doesn't really matter, it does help to have a decent good optimised layout, but it’s secondary.
Content: Once your site is installed and configured on the server, to add content onto your WordPress site is very straight forward, you don't need any coding or need to be technical person to add and manage content on your site. You can easily login to your admin, type or paste the content you want, and publish it.
On the other hand, WordPress also allows you to send an email with the content which will get published directly onto your blog, you can configure this in the admin of your site.
Having the ease of updating content easily like this will save you time and also anyone with basic computer skills in your organisation will be able to update the blog.
Plugins: WordPress has a whole library full of plugins that you can install and customise your website with. There is a Plugin basically for everything and anything you want to do, you can search for it, and surely there will be a Plugin. If you’re new to online and not very familiar with how the online technology aspect of your site or coding works, plugin are great help, as you can easily install a plugin or a module, rather than paying a developer to make a feature for you on your site. This not only saves money, but also your again time. As keeping your costs low in business is essentail.
SEO: By using WordPress you can install SEO plugins, which allows you to manually enter all the Meta details for your article that you want to publish, you can fully customise your theme according to search engine guidelines.
Search engines like WordPress and also tend to get along with each other very well. As once you have launched your blog, you want users to find this easily on line, and bring as much traffic to the site as possible.
Support: WordPress has a huge active community, with many users all around the globe, you can easily ask a support question related to anything in WordPress, and you will surely find someone that can assist you.
Spam: WordPress has a fantastic Plugin called Akismet, which helps fight spam on your blog; this saves hours of your time going though your site and removing all the spam comments and trackbacks.
Disadvantages of WordPress
By having full control of your blog there is still some disadvantages of having your own self-hosted blog, which you need to, take into consideration.
Hacking: By having your site hosted on your own server and database, you always have the risk of being hacked. You need to ensure that you have full backup of your site constantly and also have precautions in place to protect yourself from hackers.
Manual Backup: By hosting your blog on your own server, you have the responsibility to ensure that your site is constantly backed up.
Updates: Ensuring that the latest version of WordPress is installed on your server at all times. You have to manually update to the new version whenever it is released.
Hosting Service: As your traffic grows you will need to ensure that your hosting service is adequate to handle the traffic, and bandwidth. As your traffic grows you may need to upgrade your hosting service, to adapt with the new traffic coming to your website.